Market Research for the Leisure Industry

ALM undertake research into the supply of and demand for sports, leisure and fitness facilities, providing clients with competitor analysis and projecting robust estimates of usage, membership, income and operational costs. We also advise on design, adjacency, size of fitness suite that will be commercially viable etc. 

ALM hold a license to access Office For National Statistics census population information and utilize CACI ACORN data, which are used alongside national sports participation statistics, enabling ALM to project participation levels for any given sporting activity or reflecting the propensity of the resident population to become members of a fitness club. By taking this scientific approach to projecting activity levels and by reviewing market competition, we ensure your business plan is robust and based on tangible opportunities.

ALM are happy to write your business plan, demonstrating to investors and partners that your project is needs driven and demand led.